A new identity · The same excellence
At Natalia.pt, we believe the eyes are the subtlest expression of personality. More than eyelash extensions, we offer a carefully crafted experience to enhance natural beauty with sophistication, safety and authenticity.
The Origin
It all began in 2012, when Natália, a mother and entrepreneur living in Portugal, decided to turn her passion into a solid profession. After years of juggling multiple jobs and seeking balance between career and family, she felt the need to create something of her own — something with purpose.
Thus EliteLashes was born, a brand developed with deep technical expertise and love for detail. Every product was designed for discerning professionals, offering premium quality, safety and consistent results.
The Transition
At the start of 2026, a new chapter began. The brand evolved to make way for Natalia.pt — a rebranding that embodies maturity, strategic vision and closeness.
EliteLashes remains exclusively as the professional brand distributed by the founder, whilst Natalia.pt becomes the official identity of the project, reflecting a more personal, modern approach aligned with the future.
This new chapter also brings a completely redesigned website, crafted to provide an intuitive, elegant experience tailored to the needs of our loyal clients.
The Family
The next step was to separate two things that used to be one: the professional brands and the shops that present them. Natalia.pt is the first of these shops — and it no longer walks alone.
Catarina (Spain), Filipa (France), Leonor (Italy), Nelia (Belgium) and Vera (Luxembourg) are its sister boutiques: each with its own language and identity, all with the same standard of excellence.
Our Mission
Redefining the concept of perfect eyelashes. Delivering long-lasting, personalised and technically flawless results, using only premium materials whilst always respecting the integrity of natural lashes.
Natalia.pt is not merely a shop. It is the natural evolution of a story built on dedication, trust and a commitment to excellence.
